TVSquad

(S05E12) Last spring, I went to hear Ira Glass give a talk about his popular NPR radio (and now TV) show This American Life. He outlined the formula for the show's success, and he also talked about House. Websites have documented the formula for every episode: Every episode is essentially the same. So, why does it work every time? Last night, I was hooked by Emmy the trainer rolling down stairs, and I was then hooked by the discovery of her surgery. I know that every single diagnosis and test and treatment is going to be bunk until the big, strange reveal at the end. However, it's almost like I am the same as House with my need to know what that weird reveal is going to be.

(S05E07) I always enjoy watching House, but later, when I am thinking about it to write a review, comes the true test of whether or not I really liked the episode. Or, more accurately, then comes the true test of whether the episode can stand up to scrutiny. So, the answer in last night's case is that I didn't think it was a particularly strong episode. Sometimes shows seem to put in these place-holder episodes right before sweeps, and that's what this episode felt like to me. Strong hijinks, a little progress for more minor characters, but everybody else just sort of treads water.

(S05E06) Maybe it's just me, but one of the things I love best about House is that the writers often use the medical mystery as a parallel for the mini dramas occurring between House and his staff. Last week, with "Lucky Thirteen," the patient's fate actually coincided directly with Thirteen's, because the two women were lovers and were, briefly, both dying. This week, the patient(s)' symptom of sleepwalking was synonymous with House and Cuddy both sleepwalking through their desire for each other, and their waking to that desire paralleled the successful treatment of the patients.

I really liked the parallel structure of the dual plot points, even though I thought it was a little obvious. One of the things that keeps me hooked on House is that even when they do obvious, they do it pretty well.

"Joy" was a great episode because there is a lot to unpack. And let's face it-one of the joys of House is peeling back the good doctor's layers.

Product placement is everywhere, inescapable. According to Dr. Jean Kilbourne, author of Can't Buy My Love: How Advertising Changes the Way We Think and Feel, Americans are exposed to approximately 3000 advertisements every single day. Kilbourne has a compelling video called Killing Us Softly that reveals how insidious advertisements are. Ads tell us that women should be thinner, quieter, nicer, want to have cleaner houses. They tell us that men are boarish, lust after women while drinking cheap beers, and order endless rounds of pizza without ever developing a gut. Advertisements not only tell us what we should buy: They tell us how we should think and feel about things and who we should be.

Unfortunately, the price of our entertainment is advertisements. Even when you go to the movies these days, before you have seen any previews, you have seen six commercials for new phones from Verizon and Sprint; and you have paid handsomely for the privilege. This TV Squad Award is amusing, but it is also a testament to how ubiquitous ads are: They have now found their way into the very scripts of some of our very best shows. The only advantage shows like Lost and Battlestar Galactica have is that they mostly take place anachronistically, so advertising would stand out too ridiculously. However, sadly, other outstanding shows have succumbed. And one of the finest is TV Squad's choice to win this award.

I was honestly surprised by the number of responses we got to the call for nominees for The Brought to You by TV Squad Awards. It turns out that a LOT of people are as irritated by blatant product placement as I am. Hurray! Is this the wave of the future? And if it is, can we get advertisers to eliminate commercials? Because if I have to endure ads tucked within my shows, then I don't want even to have to speed past them with my TiVo. Let's have one or the other, shall we? Because I'd hate to start boycotting Krispy Kreme and Stride gum just because I've been bombarded.

As it turns out, there were four stand-out nominees; I will tell you who they are after the jump, and then you will have a chance to vote for the Reader's Choice winner (which, in this case, is actually an obnoxious loser). But I did want to mention two runners up: 30 Rock gets an honorable mention for its mention of Verizon, but it doesn't quite make the cut because of the humorous way it handles the mention, and the show's ability to poke fun at itself. The other honorable mention goes to Ugly Betty for its hour-long ad for Wicked, but it still didn't quite make the cut.

So, the nominees for the most obnoxious abuse of product placement within their episodes are ...

Last summer, I was reviewing an-hour long commercial for Visa for TV Squad. It was slightly more interesting than an infomercial, though. There was this guy named Johnny Smith who could see the future or the past when he touched people, and he always made sure to use his Visa card in sticky situations that would arise from this ability. Oh wait... What's that you say? That wasn't a commercial? That was an actual show? Then why did Johnny Smith make such a big deal of showing off his Visa card REPEATEDLY?

Oh, product placement. We love you so. It's not enough that we all got Tivos so we didn't have to watch the commercials that interrupt our favorite shows. Oh no. The sneaky advertisers don't need us to watch the commercials at all anymore. They just stick their products into the shows and let the actors use them. TV Squad. Simple. Inescapable, unless you plan to give up television entirely (and I don't.).

Of course, some products are necessary. Most people eat or drink something during the day, and it would be weird in today's world if television characters didn't have cell phones. TV Squad. But it's a little distracting when you are in the middle of watching a riveting episode of Moonlight, and you are distracted because Hey! There's a picture of Mick on Beth's iPhone! I wish I had an iPhone. Mick has an iPhone too! I wonder who programmed their pictures into the phones -- was it the actors, or some props person? Do you think the actors get to keep those iPhones? Oh wait, somebody just got killed.

So, in honor (not!) of the blatant use of product placement in our favorite shows (those darn Oceanic 815 survivors and their Dharma mayonnaise!), we bring to you The Brought to You by TV Squad Award. What are your nominees for the show who should receive this award, and what product are they pimping? Please nominate your favorites in the comments.

(S04E16) "Her heart won't stop racing. No idea what's causing it." Doctor in inferior hospital.
"Are you sure it wasn't the bus that landed on her?" House.

The season finale of House packed a wallop. I let my Tivo get ahead of my watching it so I wouldn't have to see the commercials, and I had barely begun the episode when my next-door neighbor burst into my living room exclaiming, "Have you seen House???" We barely had time to hit the pause button while yelling at her to leave and leave quickly without saying anything. But that is the kind of impact this kind of episode has. The season finale, which started last week, covered a bus-load of big themes: fear, wish-fulfillment, anger, risk-taking, the nature of friendship, remorse, and love. The episode was written by four writers, including producer David Foster: that was one of my first clues that this episode was going to be significant. They called in the big guns.

(S01E16) "Leeroy Jenkins!!!!"-- Logan Griffen

I deliberately chose a humorous quote to help us say farewell to Moonlight, rather than a more somber one. But other quotes in the running were: "Can my code name be Lando Calrissian?" and "It's going to be a freaking vampire apocalypse." It is not a spoiler but a fact that CBS decided earlier this week not to pick up Moonlight for a second season. The fat lady hasn't finished quite singing yet, though: Our own Brett Love reported that Nikke Fink thinks the CW might pick up the show after all. So, keep your eyes pealed for that possible announcement.

In the meantime, however, we have the season (and, thus far, series) finale to contend with. I don't know whether the writers suspected that the series would be ending, but surely they knew (along with everyone else) that the show was on the bubble. So, they ended the season in a manner that would provide some closure for us all, while also keeping things open in case it was continued. I, for one, appreciate that.

This is it, Moonlight fans. Vampires might be immortal, but this cult favorite is not. Today, sources at CBS have confirmed (though this is "not truly official" yet): The bubble has been popped, and the network has decided not to renew the series for a second season. You can't say the fans haven't tried to save this show, hosting nationwide blood drives and showering the network with garlic cloves. But according to The Hollywood Reporter, the show couldn't sustain viewers after Ghost Whisperer on Friday nights. Rabid, repeat viewings by diehard fans don't really count as multiple viewers, I guess.

This will cast a pall at this month's Moonlight Convention, I'll bet.

(S03E14) "I am deceptively strong." Dr. Zach Addy
"I'm... deceived." Dr. Cameron Saroyan

This was a very lighthearted and playful episode, particularly after the gravitas of last week's trial. Not only was it a great send-up of FOX's sister show, American Idol, making light fun of the show and its contestants, but there was also a lot of joking around and funny moments, reminiscent of the best of Bones' first two seasons with the Squint Squad. It was nice to see them back in full force this episode. Simultaneously, there were plenty of clues from the beginning of the episode about what was going to happen. But I'll talk about that in a minute. Can we talk about Eric Millegan first? Did you know that he actually is a cabaret singer, and he has an act in LA, as well as a Broadway history pre-dating the show?